Our inspiration

Personal DUYU story


DUYU Series

Serena Williams’ DUYU Story

Serena Williams is indisputably one of the most iconic athletes of this generation. Her thirty-nine Grand Slam titles far surpass …

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DUYU Series

Michael Jordan’s DUYU Story

Michael Jordan is widely considered to be the G.O.A.T. – the greatest of all time. But for those unfamiliar with …

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About Us


We wanted to create a brand name and logo that depicted/embodied passion to succeed by infinite work ethic; not listening to what others say you cannot do, but, rather, doing what you know you can do. Those others (”They”) do not know you. They said Michael Jordan would never make it. They said Tom Brady would never make it. Well, through continuous (infinite∞) hard work, belief in themselves and not listening to They, both made it big. Don’t do They – Do You; DUYU!! ∞ + DUYU = 

The DUYU spirit applies not only to athletes, but to all people in all walks of life worldwide, in many professions, from sports to business. 

The Logo , called the “Radial”, was derived from Archimedean spirals representing three bent human legs designed with polar coordinates for rotational (”Radial”) symmetry such that, once finely tuned, no matter how you turn, you’re always on top! The colors in the Radial represent blood, sweat and tears!!

Don't let THEY lead you astray,

Do what you know , Do what you do!!! DUYU!!!