Our inspiration

Personal DUYU story


DUYU Series

Simone Biles’ DUYU Story

At just 23 years old, Simone Biles is already considered by many to be one of the greatest gymnasts of all-time. Her 30 combined Olympic and World Championship medals make her the most decorated American gymnast and the world’s third most decorated gymnast in history

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DUYU Series

Lindsey Vonn’s DUYU Story

Lindsey Vonn is one of the most decorated alpine skiers in history. A three-time Olympic medalist, her four overall World Cup championships are tied for most all-time among women while her 20 World Cup crystal globe titles are the most anyone has ever achieved.

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We wanted to create a brand name and logo that depicted/embodied passion to succeed by infinite work ethic; not listening to what others say you cannot do, but, rather, doing what you know you can do. Those others (”They”) do not know you. They said Michael Jordan would never make it. They said Tom Brady would never make it. Well, through continuous (infinite∞) hard work, belief in themselves and not listening to They, both made it big. Don’t do They – Do You; DUYU!! ∞ + DUYU = 

The DUYU spirit applies not only to athletes, but to all people in all walks of life worldwide, in many professions, from sports to business. 

The Logo , called the “Radial”, was derived from Archimedean spirals representing three bent human legs designed with polar coordinates for rotational (”Radial”) symmetry such that, once finely tuned, no matter how you turn, you’re always on top! The colors in the Radial represent blood, sweat and tears!!

Don't let THEY lead you astray,

Do what you know , Do what you do!!! DUYU!!!